15.1: Introduction
- Page ID
- 236622
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Few symbols of global trade and Americanization abroad have been as powerful as Coca-Cola (Figure 15.1). Though it is the most widely consumed soft drink in the world, its conquest of the globe has not been without controversy. Coca-Cola bottlers were accused of interfering with labor union organization in South America in the 1990s, and in 2014, the company was forced to close a bottling plant in northern India that was depriving farmers of water. Today, although Coca-Cola is making an effort to restore the water that it uses in places like India and South Africa, some critics claim that it still uses more than it replenishes. Coke is an apt symbol of the interconnectedness of our contemporary world and the challenges it presents. Many people enjoy the benefits that come with an increasingly globalized economy, but many have also been harmed in the process.