Different Reactions, Different Thoughts - by Leslie Loera

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Leslie Loera at Pima Community College

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Have you ever wondered why you feel a certain way towards different graphics? Creators are able to induce this reaction with how they display their design. United Nations has created a YouTube video; “Urgent Solutions for Urgent Times”, within the 34:10 minutes of this video, United Nations demonstrates the universal problems that are currently occurring. As this video spreads awareness, it provides different reactions and feelings for each viewer. I was able to capture the reaction of 4 friends as they viewed this video, I noticed the differences and similarities in each of their reactions and the responses they provided. The way a video or an advertisement is demonstrated can provoke different emotions towards people. As “Urgent Solutions for Urgent Times” was able to create 5 distinctive reactions.

I chose 4 of my friends to present this short video to. As they were watching the video, I took notes of their reactions as well as asking them 7 questions about how they felt towards the video.

While I was analyzing my friend’s reactions, I noticed that two of the four were quite similar, they seemed to be very sympathetic, and their answers seemed vulnerable as well as their reactions. They shared almost the same answers but with different attitudes. Nyssa seemed to be touched by this video. It appears as if Nyssa was afraid and was slightly unhappy about the video. Sophia recognized the issues and was slightly down but was able to manage herself. Sophia, and Nyssa seemed impacted by “Urgent Solutions for Urgent Times”. While Cami and Steph had nearly no reaction. They both seemed aware of the issue but not phased nor surprised. As I was asking Steph questions she was answering as if she cared, but throughout the video she seemed extremely distracted and uninterested. While Cami answered as she didn’t care, it was because she genuinely didn’t care.

As Cami and Steph had almost the same reaction, they had nowhere near the same reaction that Nyssa and Sophia had. You can most definitely see the difference in their responses and reactions. For example, when I asked question number four to Cami, she answered, “Because everyone is so stuck to the idea that if it doesn’t affect them it doesn’t matter.” While Nyssa responded, “I’m not sure, I believe were just too afraid.” Cami accepts the issues and the reason on why we haven’t changed our ways of living, while Nyssa is in denial that were doing this.

Although all four of my friends watched the same video, they had very different reactions, not only does it matter how videos, pictures, etc. are presented but their audience matters as well. “Urgent Solutions for Urgent Times” can create many different reactions as well as thoughts.