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3.7: Print

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  • In general, the Renaissance did not coincide with a great period of technological advances. As with all of pre-modern history, the pace of technological change during the Renaissance period was glacially slow by contemporary standards. There was one momentous exception, however: the proliferation of the movable-type printing press. Not until the invention of the typewriter in the late nineteenth century and the Internet in the late twentieth century would comparable changes to the diffusion of information come about. Print vastly increased the rate at which information could be shared, and in turn, it underwrote the rise in literacy of the early modern period. It moved the production of text in Europe away from a “scribal” tradition in which educated people hand-copied important texts toward a system of mass-production.

    In the centuries leading up to the Renaissance, of course, there had been some major technological advances. The agricultural revolution of the high Middle Ages had been brought about by technology (heavier plows, new harnesses, crop rotation, etc.). Likewise, changes in warfare were increasingly tied to military technology: first the introduction of the stirrup, then everything associated with a “gunpowder revolution” that began in earnest in the fifteenth century (described in a subsequent chapter). Print, however, introduced a revolution in ideas. By making the distribution of information fast and comparatively cheap, more people had access to that information than ever before. Print was also an enormous leap forward in the long-term view of human technology as a whole, since the scribal tradition had been in place since the creation of writing itself.

    The printing press works by coating a three-dimensional impression of an image or text with ink, then pressing that ink onto paper. The concept had existed for centuries, first invented in China and used also in Korea and parts of Central Asia, but there is no evidence that the concept was transmitted from Asia to Europe (it might have, but there is simply no proof either way). In the late 1440s, a German goldsmith named Johannes Gutenberg from the city of Meinz struck on the idea of carving individual letters into small, movable blocks of wood (or casting them in metal) that could be rearranged as necessary to create words. That innovation, known as movable type, made it viable to print not just a single page of text, but to simply rearrange the letters to print subsequent pages. With movable type, an entire book could be printed with clear, readable letters, and at a fraction of the cost of hand-copying.

    Replica of an early printing press made of wood.
    Figure 3.7.1: A modern replica of a printing press of Gutenberg’s era.

    Gutenberg himself pioneered the European version of the printing process. After developing a working prototype, he created the first true printed book to reach a mass market, namely a copy of the Latin Vulgate (the official version of the Bible used by the Church). Later dubbed the “Gutenberg Bible,” it became available for purchase in 1455 and in turn became the world’s first “best-seller.” One advantage it possessed over hand-written copies of the Bible that quickly became apparent to church officials was that errors in the text were far less likely to be introduced as compared to hand-copying. Likewise, once new presses were built in cities and towns outside of Meinz, it became cheaper to purchase a printed Bible than one written in the scribal tradition.

    Printing spread quickly. Within about twenty years there were printing presses in all of the major cities in Western and Southern Europe. Gutenberg personally trained apprentice printers, who became highly sought-after in cities everywhere once the benefits of print became apparent. By 1500, about fifty years after its invention, the printing press had already largely replaced the scribal tradition in book production (there was a notable lengthy delay in its diffusion to Eastern Europe, especially Russia, however – it took until 1552 for a press to come to Russia). Presses tended to be operate in large cities and smaller independent cities, especially in the Holy Roman Empire. The free cities of the German lands and Italy were thus as likely to host a press as were larger capital cities like Paris and Rome.

    Gutenberg would go on to invent printed illustration in 1461, using carved blocks that were sized to fit alongside movable type. Printed illustration became crucial to the diffusion of information because literacy rates remained low overall; even when people could not read, however, they could look at pamphlets and posters (called “broadsides”) with illustrations. Mere decades after the invention of the press, cheap printed posters and pamphlets were commonplace in the major cities and towns, often shared and read aloud in public gatherings and taverns. Thus, even the illiterate enjoyed an increased access to information with print.

    Printing had various, and enormous, consequences. Information could be disseminated far more quickly than ever before. Whereas with the scribal tradition, readers tended to hold books in reverence, with the reader having to seek out the book, now books could go to readers. In turn, there was a real incentive for all reasonably prosperous people to learn to read because they now had access to meaningful texts at a relatively affordable price. While religious texts dominated early print, both literary works and political commentaries followed. Overall, print led to a revolutionary increase in the sheer volume of all kinds of written material: in the first fifty years after the invention of the press, more books were printed than had been copied in Europe by hand since the fall of Rome.

    Not all writing shifted to print, however. A scribal tradition continued in the production of official documents and luxury items. Likewise, personal correspondence and business transactions remained hand-written; the legacy of good penmanship survived well into the twentieth century, in part because it was not until the typewriter was invented in the nineteenth century that printed documents could be produced ad hoc. Nevertheless, by the late fifteenth century, whenever a text could be printed to serve a political purpose or to generate a profit, it almost certainly would be.

    There were other, unanticipated, issues that arose because of print. In the past, while the church did its best to crack down on heresies, it was not necessary to impose any kind of formal censorship. No written material could be mass-produced, so the only ideas that spread quickly did so through word of mouth. Print made censorship both much more difficult and much more important, since now anyone could print just about anything. As early as the 1460s, print introduced disruptive ideas in the form of the next best-seller to follow the Bible itself, a work that advocated the pursuit of salvation without reference to the church entitled The Imitation of Christ. The Church would eventually (in 1571) introduce an official Index of Prohibited Books, but several works were already banned by the time the Index was created.

    While there were other effects of print, one bears particular note: it began the process of standardizing language itself. The long, slow shift from a vast panoply of vernacular dialects across Europe to a set of accepted and official languages was impossible without print. Print necessitated that standardization, so that people in different parts of “France” or “England” were able to read the same works and understand their grammar and their meaning. For the first time, the very concept of proper spelling emerged, and existing ideas about grammar began the process of standardization as well.