7.3: Successful Collaborative Writing

Collaborative writing has many benefits. Because many companies believe the advantages of collaborative writing outweigh the disadvantages, many companies choose to have employees work together on projects with writers as a part of those teams.

But the positive results often attained on company projects rely heavily on the formulation of the team, skill sets, and positive group dynamics, something we’ll talk about a little later. For now, let’s look at the advantages of collaborative writing below.

• Collaborative writing creates a more enjoyable work environment. Because members of the team share the responsibilities of the project or writing, they must communicate verbally, electronically, and in some instances they must communicate virtually. These interactions often work to improve and foster a collegial atmosphere, producing a workplace that adds to the overall good of the company.
• Collaborative writing creates a product that considers diverse audiences. When a team is created with the thought of diversity, the work they produce tends to be more sensitive to varied cultures and audiences. If, for example, the team incorporates the skill sets of women, men, members of the LGBT community, cis and non-cis males and females as well as members of various races and cultures, the final product will have taken into consideration the complexities of multiple communities, something that is not so easily attained by a single community of writers.
• Collaborative writing provides an opportunity for employees – both new and not-so-new – to explore skills as both leaders and subordinate team members. A sage once said, “To be a good leader, you must learn to follow.” Now and then a true leader is born, but a really successful leader is one who has learned to follow. Employees who have been groomed and allowed to rise through the ranks often make the most successful leaders because they are able to understand the tasks at hand and empathize with the challenges created as a result of the task. Likewise, when organizations choose to rotate the roles of team members, it allows employees to participate in roles such as team lead, recorder, researcher, editor, reporter, and more.
• Collaborative writing fosters engagement through active learning. When employees write collaboratively, they put themselves in a position to either learn from or hone their dormant skills as they work with colleagues who may be more adept at a certain skill than they are.
• Collaborative writing helps to grow the organization. When all of the members of the team see their contribution as not just important but imperative to the success of the project, they contribute as an owner rather than a worker, ultimately affecting the bottom line – profit. And when a company has become successful as a result of fully engaged employees who see their contributions as the reasons behind the company’s success, the longevity of the company is inevitable.
• Collaborative writing produces a superior product or outcome. When performed correctly (see notes above about what true collaborative writing is and is not), the end result of the project will be more superior to anything produced outside of collaboration because the most advanced skills will have been utilized and because the members of the team will have drawn on their commitment to the end result for the good of not just themselves but for the good of the entire company.
• Collaborative writing draws on the use of technology. With the emergence of so many new collaboration tools and other technological advances designed to make writing more efficient, employees are better able to engage with their colleagues and produce projects in less time and with fewer obstacles than they could without those tools. There are various types of collaboration tools, including e-mail, voicemail, instant messaging (IM), VoiP video call (or voice over IP), online calendars, wikis and shared document workspaces.