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8.2: Other considerations: audience

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  • When creating graphics, it is very important to keep your audience in mind. This relates not just to the content you share but also how that content appears on the page. Are you aware, for instance, that the same color has different meanings across various cultures? Take a look at the graphic below and notice how the color red means something very different across culture. Similar differences exist across cultures with other colors, as well, so be aware that the choices you make in colors for your graphics may communicate ideas you do not actually intend.

    Figure 1: Meanings of the color red around the world


    Chapter Attribution Information

    This chapter was derived by Annemarie Hamlin, Chris Rubio, and Michele DeSilva, Central Oregon Community College, from Online Technical Writing by David McMurrey – CC: BY 4.0

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