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Mar 1, 2025
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- Preface
- 1: Standing on the shoulders of giants

Robert Lloyd, Daniel Mertens, and Matthew Vollrath
Fort Hays State University

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1: Standing on the shoulders of giants
This page discusses Isaac Newton's acknowledgment of predecessors in scientific progress through his letter to Robert Hooke. It emphasizes that advancements, such as nuclear energy and modern leadership theories, are built on prior discoveries. The text serves as a guide for readers on conducting effective literature reviews, showcasing the importance of understanding historical milestones and their influence on future scholarship.
2: The purpose of a literature review
This page discusses the role of literature reviews in research, emphasizing their importance in establishing context, justifying new studies, and identifying gaps in existing knowledge. It distinguishes between literature reviews as sections in research papers and standalone articles.
3: How to conduct the literature review
This page outlines the process of writing a literature review, emphasizing the importance of defining its purpose to shape research scope. It suggests selecting a focused topic, using academic databases for peer-reviewed articles, and evaluating gathered articles for key themes. The drafted review should include an introduction highlighting relevance, a thematic discussion of findings, and a conclusion offering directions for future research.
4: Dissection of a literature review
This page examines two key themes: the influence of social media marketing on children and the evolution of research on calendar anomalies, specifically the Halloween effect. It highlights the vulnerability of child audiences to influencer marketing, stressing the need for regulation and parental involvement.
5: Mastering the use of academic language
This page emphasizes the significance of academic language for clear and credible writing, advocating for objective reporting based on research. It highlights the structure of academic papers, prioritizing original thoughts at the conclusion and stressing precision and conciseness. The Hawthorne Studies illustrate the value of employee participation for productivity, while the use of straightforward language and visual aids enhances comprehension.
7: References
This page features a compilation of academic references, articles, and blogs covering topics like influencer marketing, organizational dissent in media, and business strategies. It highlights various authors and their contributions in journals and online platforms on psychological effects on children, business communications, and cultural studies, alongside resources related to climbing and geographical information.
6: Practical Guidance
This page discusses the accomplishments of Sir Edmund Hillary and Tenzing Norgay in climbing Mount Everest, drawing parallels between climbing and academic growth. It emphasizes acclimatization in both endeavors, the importance of precise language in writing, and the critique of commonly misused words. The text encourages employing sophisticated expressions, effective synthesis of research, varied verb usage, and fluid writing techniques.

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