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Humanities Libertexts

7.6: Assignment - Rhetorical Analysis with an Ad

  • Page ID
    19547
  • For this activity, you will create a Rhetorical Analysis of an advertisement of your choice.

    Directions

    1. Review the grading rubric as listed on this page.
    2. Select an advertisement of your choice.
    3. Review the strategies listed on the What Is Rhetorical Analysis? and Developing a Rhetorical Analysis pages as well as Backpacks vs Briefcases.
      • Create a Rhetorical Analysis of 750 Words of the advertisement of your choice in a new Google Doc.
      • Cite the author and advertising source
      • Use the techniques, strategies, and language in Backpacks vs Briefcases
      • Be sure to cite all sources.
    4. Copy and paste your Rhetorical Analysis with an Ad in a new post on your WordPress blog.
    5. Submit the URL of your WordPress blog post to your instructor.

    Grading

    Points: 100

    Submitting: a website URL

    Rhetorical Analysis with an Ad KEEP
    Criteria Ratings Points
    Identifies author and work Identifies
    5 pts
    Does not identify
    0 pts
    5 pts
    Identifies rhetorical situation/context (p. 48 in Backpacks) Proficient
    15 pts
    Developing
    11 pts
    Lacks answer
    0 pts
    15 pts
    Identifies argument (p. 52 in Backpacks) Proficient
    15 pts
    Developing
    11 pts
    Lacks answer
    0 pts
    15 pts
    Identifies author’s intent/purpose Proficient
    8 pts
    Developing
    6 pts
    No examination
    0 pts
    8 pts
    Identifies audience Proficient
    8 pts
    Developing
    6 pts
    No examination
    0 pts
    8 pts
    Identifies content of message Proficient
    8 pts
    Developing
    6 pts
    No examination
    0 pts
    8 pts
    Identifies form/style/tone Proficient
    8 pts
    Developing
    6 pts
    No review
    0 pts
    8 pts
    Examines the effectiveness of the introduction/conclusion Proficient
    8 pts
    Developing
    6 pts
    No examination
    0 pts
    8 pts
    Examines how the piece is organized Proficient
    8 pts
    Developing
    6 pts
    No examination
    0 pts
    8 pts
    Demonstrates an understanding of the author’s purpose Proficient
    8 pts
    Developing
    6 pts
    No understanding
    0 pts
    8 pts
    Standard Edited English/Writing conventions Proficient
    5 pts
    Developing
    4 pts
    Errors detract from meaning/no post
    0 pts
    5 pts
    Finished piece easy to read, polished, posted in WordPress blog site Proficient
    4 pts
    Developing
    3 pts

    Needs more work
    0 pts

    4 pts
    Analyze an author’s effectiveness in achieving intended purpose Exceeds expectations
    0 pts
    Meets expectations
    0 pts
    Does not meet expectations
    0 pts
    0 pts
    Develop a rhetorical analysis of a visual text Exceeds expectations
    0 pts
    Meets expectations
    0 pts
    Does not meet expectations
    0 pts
    0 pts
    Describe an author’s point of view and tone Exceeds expectations
    0 pts
    Meets expectations
    0 pts
    Does not meet expectations
    0 pts
    0 pts
    TOTAL POINTS 100 pts

    Contributors

    CC LICENSED CONTENT, SPECIFIC ATTRIBUTION

    • Rhetorical Analysis with an Ad. Authored by: Elisabeth Ellington and Ronda Dorsey Neugebauer. Provided by: Chadron State College. Project: Kaleidoscope Open Course Initiative. License: CC BY: Attribution
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