7.6: Assignment - Rhetorical Analysis with an Ad

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For this activity, you will create a Rhetorical Analysis of an advertisement of your choice.

Directions

Review the grading rubric as listed on this page.
Select an advertisement of your choice.
Review the strategies listed on the What Is Rhetorical Analysis? and Developing a Rhetorical Analysis pages as well as Backpacks vs Briefcases.
- Create a Rhetorical Analysis of 750 Words of the advertisement of your choice in a new Google Doc.
- Cite the author and advertising source
- Use the techniques, strategies, and language in Backpacks vs Briefcases
- Be sure to cite all sources.
Copy and paste your Rhetorical Analysis with an Ad in a new post on your WordPress blog.
Submit the URL of your WordPress blog post to your instructor.

Grading

Points: 100

Submitting: a website URL

Rhetorical Analysis with an Ad KEEP
Criteria	Ratings				Points
Identifies author and work	Identifies 5 pts		Does not identify 0 pts		5 pts
Identifies rhetorical situation/context (p. 48 in Backpacks)	Proficient 15 pts	Developing 11 pts		Lacks answer 0 pts	15 pts
Identifies argument (p. 52 in Backpacks)	Proficient 15 pts	Developing 11 pts		Lacks answer 0 pts	15 pts
Identifies author’s intent/purpose	Proficient 8 pts	Developing 6 pts		No examination 0 pts	8 pts
Identifies audience	Proficient 8 pts	Developing 6 pts		No examination 0 pts	8 pts
Identifies content of message	Proficient 8 pts	Developing 6 pts		No examination 0 pts	8 pts
Identifies form/style/tone	Proficient 8 pts	Developing 6 pts		No review 0 pts	8 pts
Examines the effectiveness of the introduction/conclusion	Proficient 8 pts	Developing 6 pts		No examination 0 pts	8 pts
Examines how the piece is organized	Proficient 8 pts	Developing 6 pts		No examination 0 pts	8 pts
Demonstrates an understanding of the author’s purpose	Proficient 8 pts	Developing 6 pts		No understanding 0 pts	8 pts
Standard Edited English/Writing conventions	Proficient 5 pts	Developing 4 pts		Errors detract from meaning/no post 0 pts	5 pts
Finished piece easy to read, polished, posted in WordPress blog site	Proficient 4 pts	Developing 3 pts		Needs more work 0 pts	4 pts
Analyze an author’s effectiveness in achieving intended purpose	Exceeds expectations 0 pts	Meets expectations 0 pts		Does not meet expectations 0 pts	0 pts
Develop a rhetorical analysis of a visual text	Exceeds expectations 0 pts	Meets expectations 0 pts		Does not meet expectations 0 pts	0 pts
Describe an author’s point of view and tone	Exceeds expectations 0 pts	Meets expectations 0 pts		Does not meet expectations 0 pts	0 pts
TOTAL POINTS					100 pts

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