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1.1: What Do We Mean by Communication?

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    172954
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    Communication is defined as the process of sharing ideas, information and messages with others. In the Air Force, most communication involves speaking and writing, but this definition also includes nonverbal communication, such as body language, graphics, electronic messages, etc.

    Any communication can be broken into three parts: the sender, the message and the audience. For communication to be successful, the audience must not only get the message, but must interpret the message in the way the sender intended.

    com \(\cdot\) mu \(\cdot\) ni \(\cdot\) ca \(\cdot\) tion n
    1. an act or instance of transmitting information
    2. a verbal or written message
    3. a process by which information is exchanged between individuals through a common system of symbols, signs or behavior

    Since communication requires effort, it should always have a purpose. If the purpose isn’t clear to the audience, you have a problem! Most Air Force communication is intended to direct, inform (or educate), persuade or inspire. Often the sender has some combination of these motives in mind.

    Chapter 3 describes the process of determining your purpose and audience in detail, but here are a few examples of Air Force communication targeted toward a specific objective:

    The headquarters staff (the sender); writes a new policy on trip report procedures (the message); and sends a copy to all subordinate units (the audience).
    Purpose of this communication: to direct.

    An aircraft technician (the sender); reports the results of an aircraft engine inspection (the message); to his supervisor (the audience).
    Purpose of this communication: to inform.

    A branch chief (the sender); requests additional funding for new office furniture (the message); in a meeting with the division chief (the audience).
    Purpose of this communication: to persuade.

    Most communication outside the Air Force falls in these categories as well. If you look carefully, you can see the efforts to inform, direct, persuade or inspire in this common conversation. Can you spot the purpose of each of the following sentences?

    "You didn’t wash the car like you promised."

    "But Dad! Everyone else is going to the beach. Why can’t I go?"

    "Son, I know you’re a fine young man and fine young men keep their promises."

    "Aw, Dad..."

    "Wash the car NOW!"


    This page titled 1.1: What Do We Mean by Communication? is shared under a Public Domain license and was authored, remixed, and/or curated by US Air Force (US Department of Defense) .

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