Every second of every minute of every hour of every day, we are exposed to stimuli. Yet, what we choose to attend to and how we interpret it varies greatly from person to person. In this chapter, we w...Every second of every minute of every hour of every day, we are exposed to stimuli. Yet, what we choose to attend to and how we interpret it varies greatly from person to person. In this chapter, we will learn about the perception process and how we interpret a wide range of stimuli, from objects to people to behaviors. We will also address cultural and personality differences, and we will discuss how to improve communication competence.
