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4.1.2: Filter 2- Advertising as the primary source of income

  • Page ID
    246571
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    As noted, corporate media depend on advertising; advertising allows consumer costs to be lower, which means that it is not profitable to not have advertising. Moreover, advertisers do not want to spend money on media with low viewership, which means that media have to reach and attract audiences with buying power. Historically, those audiences have been cisgender, heterosexual, middle-class, white men (Meehan, 2002). Thus, media has to accommodate advertisers' demands, and advertiser interests are largely conservative and risk-averse.

     

    Ads.jpeg

    2 in 3 viewers would opt for ads to save money on streaming. Attribution: CC BY-SA image from Felix Richter, Statista.


    4.1.2: Filter 2- Advertising as the primary source of income is shared under a CC BY-NC-SA license and was authored, remixed, and/or curated by LibreTexts.