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4.1.1: Filter 1- The size, concentrated ownership, owner wealth, and profit orientation of dominant media

  • Page ID
    246570
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    It is prohibitively expensive for smaller, independent media to function and to reach a wide audience. Thus, mass media corporations, who have greater profits and funding sources, are able to dominate the market and push out smaller media companies. Moreover, media concentration and increased mergers of major media corporations have created a system where a small number of companies own/produce the vast majority of media.

    For instance, there is less and less real local news, especially with big conglomerates buying up local stations (e.g., Clear Channel and Sinclair). For more information about Sinclair buying a multitude of local news stations, see this clip from John Oliver's Last Week Tonight.

    In the current economic system of capitalism, the stock market puts pressure on media to produce and distribute specific content through shareholders, directors, etc. Ultimately, the controlling interests of media corporations (board members and families) are wealthy and want to maintain their wealth and power. Inevitably, this leads to shareholders and large corporations deciding on media content and controlling the media messages that audiences are able to see.

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    Mainstream Media Moguls. Attribution: CC BY-NC-SA 2.0 from Flick user imbrettjackson


    4.1.1: Filter 1- The size, concentrated ownership, owner wealth, and profit orientation of dominant media is shared under a CC BY-NC-SA license and was authored, remixed, and/or curated by LibreTexts.

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