7.6: Assignment - Rhetorical Analysis with an Ad
- Page ID
- 19547
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)For this activity, you will create a Rhetorical Analysis of an advertisement of your choice.
Directions
- Review the grading rubric as listed on this page.
- Select an advertisement of your choice.
- Review the strategies listed on the What Is Rhetorical Analysis? and Developing a Rhetorical Analysis pages as well as Backpacks vs Briefcases.
- Create a Rhetorical Analysis of 750 Words of the advertisement of your choice in a new Google Doc.
- Cite the author and advertising source
- Use the techniques, strategies, and language in Backpacks vs Briefcases
- Be sure to cite all sources.
- Copy and paste your Rhetorical Analysis with an Ad in a new post on your WordPress blog.
- Submit the URL of your WordPress blog post to your instructor.
Grading
Points: 100
Submitting: a website URL
| Rhetorical Analysis with an Ad KEEP | |||||||
| Criteria | Ratings | Points | |||||
| Identifies author and work | Identifies 5 pts |
Does not identify 0 pts |
5 pts | ||||
| Identifies rhetorical situation/context (p. 48 in Backpacks) | Proficient 15 pts |
Developing 11 pts |
Lacks answer 0 pts |
15 pts | |||
| Identifies argument (p. 52 in Backpacks) | Proficient 15 pts |
Developing 11 pts |
Lacks answer 0 pts |
15 pts | |||
| Identifies author’s intent/purpose | Proficient 8 pts |
Developing 6 pts |
No examination 0 pts |
8 pts | |||
| Identifies audience | Proficient 8 pts |
Developing 6 pts |
No examination 0 pts |
8 pts | |||
| Identifies content of message | Proficient 8 pts |
Developing 6 pts |
No examination 0 pts |
8 pts | |||
| Identifies form/style/tone | Proficient 8 pts |
Developing 6 pts |
No review 0 pts |
8 pts | |||
| Examines the effectiveness of the introduction/conclusion | Proficient 8 pts |
Developing 6 pts |
No examination 0 pts |
8 pts | |||
| Examines how the piece is organized | Proficient 8 pts |
Developing 6 pts |
No examination 0 pts |
8 pts | |||
| Demonstrates an understanding of the author’s purpose | Proficient 8 pts |
Developing 6 pts |
No understanding 0 pts |
8 pts | |||
| Standard Edited English/Writing conventions | Proficient 5 pts |
Developing 4 pts |
Errors detract from meaning/no post 0 pts |
5 pts | |||
| Finished piece easy to read, polished, posted in WordPress blog site | Proficient 4 pts |
Developing 3 pts |
Needs more work |
4 pts | |||
| Analyze an author’s effectiveness in achieving intended purpose | Exceeds expectations 0 pts |
Meets expectations 0 pts |
Does not meet expectations 0 pts |
0 pts | |||
| Develop a rhetorical analysis of a visual text | Exceeds expectations 0 pts |
Meets expectations 0 pts |
Does not meet expectations 0 pts |
0 pts | |||
| Describe an author’s point of view and tone | Exceeds expectations 0 pts |
Meets expectations 0 pts |
Does not meet expectations 0 pts |
0 pts | |||
| TOTAL POINTS | 100 pts | ||||||
Contributors
CC LICENSED CONTENT, SPECIFIC ATTRIBUTION
- Rhetorical Analysis with an Ad. Authored by: Elisabeth Ellington and Ronda Dorsey Neugebauer. Provided by: Chadron State College. Project: Kaleidoscope Open Course Initiative. License: CC BY: Attribution