7.3: Assignment - Rhetorical Analysis and Media

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Lumen Learning
Lumen Learning

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For this assignment, review how media uses rhetoric.

Directions

Review the grading rubric on this page.
Watch the following Mad Men advertising pitch for “The Kodak Carousel” and think about the way the advertisers use images and language to persuade…this is rhetoric!
Answer the following questions in a Google Doc:
1. What is it about the advertising pitch that is supposed to connect with the public and get them to buy the product, in this case the Kodak Carousel?
2. What is it about nostalgia (Don Draper said in Greek it means “the pain of an old wound”) that is more powerful than memory?
3. Is the advertising pitch by Don Draper effective at persuading the public? Why or why not?
Copy and paste your final answers into a new WordPress blog post.
Submit the URL of your blog post to your instructor.

Grading

Points: 40

Submitting: a website URL

Rhetorical Analysis and Media KEEP
Criteria	Ratings				Points
Describe an author’s point of view and tone	Exceeds expectations 5 pts	Meets expectations 3 pts		Does not meet expectations 0 pts	5 pts
Analyze an author’s effectiveness in achieving intended purpose	Exceeds expectations 5 pts	Meets expectations 3 pts		Does not meet expectations 0 pts	5 pts
Explains why advertising pitch will appeal to consumer	Full marks 10 pts		No marks 0 pts		10 pts
Explains what it is about nostalgia that is more powerful than memory	Full marks 10 pts		No marks 0 pts		10 pts
Explains why advertising pitch is or is not effective at persuasion	Full marks 10 pts		No marks 0 pts		10 pts
TOTAL POINTS					40 pts

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