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7.3: Assignment - Rhetorical Analysis and Media

  • Page ID
    19544
  • For this assignment, review how media uses rhetoric.

    Directions

    1. Review the grading rubric on this page.
    2. Watch the following Mad Men advertising pitch for “The Kodak Carousel” and think about the way the advertisers use images and language to persuade…this is rhetoric!
    3. Answer the following questions in a Google Doc:
      1. What is it about the advertising pitch that is supposed to connect with the public and get them to buy the product, in this case the Kodak Carousel?
      2. What is it about nostalgia (Don Draper said in Greek it means “the pain of an old wound”) that is more powerful than memory?
      3. Is the advertising pitch by Don Draper effective at persuading the public? Why or why not?
    4. Copy and paste your final answers into a new WordPress blog post.
    5. Submit the URL of your blog post to your instructor.

    Grading

    Points: 40

    Submitting: a website URL

    Rhetorical Analysis and Media KEEP
    Criteria Ratings Points
    Describe an author’s point of view and tone Exceeds expectations
    5 pts
    Meets expectations
    3 pts
    Does not meet expectations
    0 pts
    5 pts
    Analyze an author’s effectiveness in achieving intended purpose Exceeds expectations
    5 pts
    Meets expectations
    3 pts
    Does not meet expectations
    0 pts
    5 pts
    Explains why advertising pitch will appeal to consumer Full marks
    10 pts
    No marks
    0 pts
    10 pts
    Explains what it is about nostalgia that is more powerful than memory Full marks
    10 pts
    No marks
    0 pts
    10 pts
    Explains why advertising pitch is or is not effective at persuasion Full marks
    10 pts
    No marks
    0 pts
    10 pts
    TOTAL POINTS 40 pts

    Contributors

    ALL RIGHTS RESERVED CONTENT

    • Mad Men - It's not a slide projector, or a wheel... it's a Carousel. Authored by: SpeechCoachLA. Located at: http://youtu.be/Bpw54Bskk54. License: Other. License Terms: Standard You
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