7.3: Assignment - Rhetorical Analysis and Media
- Page ID
- 19544
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For this assignment, review how media uses rhetoric.
Directions
- Review the grading rubric on this page.
- Watch the following Mad Men advertising pitch for “The Kodak Carousel” and think about the way the advertisers use images and language to persuade…this is rhetoric!
- Answer the following questions in a Google Doc:
- What is it about the advertising pitch that is supposed to connect with the public and get them to buy the product, in this case the Kodak Carousel?
- What is it about nostalgia (Don Draper said in Greek it means “the pain of an old wound”) that is more powerful than memory?
- Is the advertising pitch by Don Draper effective at persuading the public? Why or why not?
- Copy and paste your final answers into a new WordPress blog post.
- Submit the URL of your blog post to your instructor.
Grading
Points: 40
Submitting: a website URL
Rhetorical Analysis and Media KEEP | |||||||
Criteria | Ratings | Points | |||||
Describe an author’s point of view and tone | Exceeds expectations 5 pts |
Meets expectations 3 pts |
Does not meet expectations 0 pts |
5 pts | |||
Analyze an author’s effectiveness in achieving intended purpose | Exceeds expectations 5 pts |
Meets expectations 3 pts |
Does not meet expectations 0 pts |
5 pts | |||
Explains why advertising pitch will appeal to consumer | Full marks 10 pts |
No marks 0 pts |
10 pts | ||||
Explains what it is about nostalgia that is more powerful than memory | Full marks 10 pts |
No marks 0 pts |
10 pts | ||||
Explains why advertising pitch is or is not effective at persuasion | Full marks 10 pts |
No marks 0 pts |
10 pts | ||||
TOTAL POINTS | 40 pts |
Contributors
ALL RIGHTS RESERVED CONTENT
- Mad Men - It's not a slide projector, or a wheel... it's a Carousel. Authored by: SpeechCoachLA. Located at: http://youtu.be/Bpw54Bskk54. License: Other. License Terms: Standard You