Appendix E- Curating Your Own Art Show
- Page ID
- 341292
\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)
\( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)
\( \newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\)
( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\)
\( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)
\( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\)
\( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)
\( \newcommand{\Span}{\mathrm{span}}\)
\( \newcommand{\id}{\mathrm{id}}\)
\( \newcommand{\Span}{\mathrm{span}}\)
\( \newcommand{\kernel}{\mathrm{null}\,}\)
\( \newcommand{\range}{\mathrm{range}\,}\)
\( \newcommand{\RealPart}{\mathrm{Re}}\)
\( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)
\( \newcommand{\Argument}{\mathrm{Arg}}\)
\( \newcommand{\norm}[1]{\| #1 \|}\)
\( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)
\( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\AA}{\unicode[.8,0]{x212B}}\)
\( \newcommand{\vectorA}[1]{\vec{#1}} % arrow\)
\( \newcommand{\vectorAt}[1]{\vec{\text{#1}}} % arrow\)
\( \newcommand{\vectorB}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)
\( \newcommand{\vectorC}[1]{\textbf{#1}} \)
\( \newcommand{\vectorD}[1]{\overrightarrow{#1}} \)
\( \newcommand{\vectorDt}[1]{\overrightarrow{\text{#1}}} \)
\( \newcommand{\vectE}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash{\mathbf {#1}}}} \)
\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)
\( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)
\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)Understanding Gallery Curatorship
Gallery curators are essential in the art world, selecting and organizing artworks for exhibitions to create cohesive and engaging experiences. They research and interpret the cultural, social, and historical contexts of art, providing educational insights to the public. Additionally, they manage and preserve art collections, ensuring their authenticity and longevity. Embracing digital platforms, curators reach broader audiences and make art more accessible. Through their expertise, curators bridge the gap between artists
and audiences, enriching our understanding and appreciation of art. Another critical task for gallery curators is selecting venues that align with the artist's style and goals.
They carefully choose spaces that enhance the artistic vision and cater to the intended audience, ensuring the venue's atmosphere and logistical capabilities support the exhibition's success. By matching the right venue with the artist's work, curators help maximize exposure and impact, creating a harmonious and memorable experience for both the artist and the viewers.
Preparing Your Artwork
The importance of high-quality documentation and photography cannot be overstated. Curators ensure that each artwork is professionally photographed and cataloged, preserving a visual record of the exhibition. High-quality images are crucial for promotional materials, publications, and online platforms, helping to reach a wider audience and create lasting impressions. Accurate documentation also supports the provenance and value of the artwork.
Mounting and hanging materials and tools are essential components of the curator's toolkit. Curators select the appropriate hardware and techniques to securely and aesthetically display artworks, considering the weight, size, and medium of each piece. Proper mounting and hanging ensure the safety and stability of the artworks while also enhancing their visual presentation and coherence within the exhibition space.
Selling your artwork is an integral aspect of the curator's role, facilitating transactions between artists and buyers. Curators provide guidance on pricing, marketing, and negotiating sales, ensuring that both the artist and the collector are satisfied with the process. By promoting artworks through exhibitions, catalogs, and online platforms, curators help artists reach potential buyers and establish a market presence, contributing to the artist's financial success and career growth.
Networking and Self-Promotion
Strategies for building relationships with gallery professionals.
1. Promoting exhibitions through online platforms and networking events.
2. Updating Your Online Website and Professional Portfolio
3. Update your Professional Portfolio
4. Update your online artist website to show the current work you are exhibiting.
Crafting Your Artwork Documentation, Publications, and Forms
• Artist Resume: This document outlining the artist's education, exhibitions, awards, and professional experience creates a compelling artist statement.
• Artist Statement: A written statement explaining the conceptual and thematic underpinnings of the artist's work. Creating a compelling artist statement.
• Artwork Inventory: A detailed list of all artworks intended for exhibition, including titles,
dimensions, medium, and pricing.
• Exhibition Proposal: A proposal outlining the concept, theme, and scope of the proposed exhibition, including a description of the artworks and their relevance to the theme. Writing effective exhibition proposals tailored to specific galleries.109
• Images of Artwork: High-quality photographs or digital images of each artwork intended for exhibition, suitable for promotional materials and documentation.
• Artwork Labels: Each artwork's label contains essential information such as title, medium, dimensions, and artist name.
• Price List: A list of prices for each artwork, including any relevant sales tax or commission rates.
• Consignment Agreement: A legal agreement between the artist and the gallery outlining the terms and conditions of the exhibition, including sales commission, duration of the exhibition, and responsibilities of both parties.
• Gallery Contract: A contract between the artist and the gallery specifying the terms of representation, including commission rates, duration of representation, and rights and obligations of both parties.
• Promotional Materials: Including postcards, flyers, posters, business cards, or digital promotional materials to advertise the exhibition to the public. Mail postcards to announce your upcoming exhibition. Create a business card that displays one of your works with information on the back.
• Press Release: A vital document that announces the exhibition to the media, providing key information about the artist, artworks, and exhibition dates, thereby playing a significant role in promoting the event.
• Social Media Content: Posts and updates on social media platforms to promote the exhibition to
a wider audience and engage with followers.
• Documentation Forms: Forms for Insurance, documenting sales, loans, or other transactions related to the exhibition.
• Gallery Checklist: This is a checklist of all artworks, labels, promotional materials, and other items required for the exhibition.
• Insurance Documents: A crucial aspect of the exhibition preparation, these documents provide proof of insurance coverage for artworks, ensuring their protection during transportation, installation, and exhibition.
Engagement at Exhibition Events
• Prepare for exhibition openings and artist talks.
• Make meaningful connections with viewers and collectors.
Reflection and Follow-Up
• Reflect on exhibition experiences for personal growth.
• Follow up with galleries and attendees for feedback and future opportunities.
When navigating gallery opportunities, research various galleries, follow submission guidelines, prepare a strong portfolio, and network within the art community. Take an active role in your exhibition journey and professional development through art events, artist groups, and mentorship, building a solid foundation for success in the gallery world.
Example Gallery Checklist for Artists
1. Artwork
• Ensure all artworks are complete and ready for exhibition.
• Label each artwork with title, medium, dimensions, and artist name.
• Verify that all artworks are securely packaged for transportation.
2. Documentation
• Prepare high-quality photographs or digital images of each artwork.110
• Compile an artwork inventory with titles, dimensions, medium, and pricing.
• Create an artist resumé outlining education, exhibitions, and awards.
3. Promotional Materials
• Design and print promotional materials such as postcards, flyers, or posters.
• Prepare digital promotional materials for sharing on social media and websites.
• Write a press release announcing the exhibition to the media.
4. Gallery Forms and Contracts
• Review and sign the consignment agreement outlining the terms of the exhibition (review with a lawyer if necessary).
• Complete any required gallery forms for documentation or sales transactions.
• Ensure all insurance documents are in order for artworks during transportation and exhibition.
5. Artist Statements and Labels
• Write an artist statement explaining the conceptual and thematic aspects of the artwork.
• Print labels for each artwork containing title, medium, dimensions, and artist name.
• Prepare artwork price list, including any relevant sales tax or commission rates.
6. Installation Materials
• Provide installation materials, such as hanging hardware or display stands.
• Arrange for transportation of artworks to the gallery venue.
• Coordinate with gallery staff to install and set up artworks in the exhibition space.
7. Gallery Checklist Review
• Double-check all items on the gallery checklist to ensure nothing is overlooked.
• Confirm exhibition dates and gallery hours with gallery staff.
• Communicate any last-minute changes or updates to the gallery as needed.
By following this gallery checklist, artists can ensure they have all the necessary materials and documentation for a successful exhibition, allowing them to display their artwork professionally and effectively engage with viewers and potential buyers.
Example Artwork Installation Instructions from a Gallery
Artwork Installation Instructions
Thank you for participating in our upcoming exhibition! To ensure a smooth installation process and the best presentation of your artwork, please follow the guidelines below:
1. Preparing Artwork for Installation:
• Ensure that all artwork is securely packaged and protected for transportation to the gallery.
• For two-dimensional (2D) artwork, such as paintings or photographs, ensure the artwork is framed (if applicable) and ready to hang with appropriate hanging hardware.
• Ensure that three-dimensional (3D) artwork, such as sculptures or installations, is stable and suitable for display in the gallery space.111
• For time-based or four-dimensional (4D) artwork, such as video installations or performance pieces, provide clear instructions for installation and operation.
2. Gallery Floor Plan and Layout
• Familiarize yourself with the gallery floor plan and layout provided by the gallery staff.
• Coordinate with gallery staff to determine the location and placement of your artwork within the gallery space.
• When selecting the placement of your artwork, consider factors such as lighting, sightlines, and traffic flow.
3. Installation Process:
• Arrive at the gallery at the designated installation time agreed upon with gallery staff.
• Check in with gallery staff upon arrival and review the installation plan for your artwork.
• Work with gallery staff to safely transport and install your artwork in the designated location.
• Ensure that all hanging hardware and display materials are securely attached and properly aligned.
• For complex installations or large-scale artworks, consider enlisting the assistance of profession alart handlers or installation technicians.
4. Lighting and Presentation:
• Discuss lighting preferences and requirements with gallery staff to ensure that your artwork is properly illuminated.
• Consider the use of accent lighting or spotlights to highlight specific features or details of your artwork.
• Check the placement and angle of lighting fixtures to minimize glare and shadows on your artwork.
5. Final Inspection and Touch-Ups:
• Conduct a final inspection of your artwork and its installation to ensure that everything is in place and properly aligned.
• Make any necessary adjustments or touch-ups to the artwork or its presentation to achieve the desired aesthetic effect.
• Take photographs of your installed artwork for documentation and promotional purposes.
6. Artist Information and Labels:
• Provide any artist information or labels requested by gallery staff for display alongside your artwork.
• Ensure that all labels are legible and correctly identify the title, medium, dimensions, and artist, name of each artwork.
7. Exhibition Opening and Events:
• Attending the exhibition opening and other gallery events to engage with visitors and discuss your artwork.
• Be prepared to answer questions about your artwork, artistic process, and inspiration. 112
8. Removal and Deinstallation:
• Coordinate with gallery staff to schedule the removal and de-installation of your artwork at the end of the exhibition.
• Properly pack and transport your artwork from the gallery, ensuring its safe return to your studio or storage facility.
Thank you for your cooperation and attention to these installation guidelines. If you have any questions or concerns, please do not hesitate to contact the gallery staff for assistance.
Best regards, [Your Name] [Your Contact Information]
By following this gallery checklist, artists can ensure they have all the necessary materials and documentation for a successful exhibition, allowing them to display their artwork professionally and effectively engage with viewers and potential buyers.