14.1: Crafting Persuasive Arguments- Reading
- Page ID
- 292250
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Reading 1
Svitak, A. (2020). Melati and Isabel Wijsen Environmental activists. In Speak Up. Quarto Publishing Group UK.
This reading focuses on the work of Melati and Isabel Wijsen, who are Indonesian environmental activists known for their passionate advocacy for sustainability and the protection of the environment. They gained international recognition for their efforts to combat plastic pollution, particularly in Bali, Indonesia.
Direct link: https://i-share-ccc.alma.exlibrisgro..._6128703_33_96
Reading 2
Billington, S. and McKay, S. (2022). Chapter 18: Persuasive Speaking. In Public Speaking. https://slcc.pressbooks.pub/comm1020/chapter/chapter-18/
This reading focuses on persuasion in public speaking. persuasive communication’s nature has changed over the last fifty years due to the influx of various technology types. People are bombarded by persuasive messages in today’s world, so thinking about how to create persuasive messages effectively is very important for modern public speakers. A century, or even half a century ago, public speakers contended only with printed words on paper for attracting and holding an audience’s attention. Today, public speakers must contend with laptops, netbooks, iPads, smartphones, smartboards, television sets, and many other tools to send various persuasive messages immediately to a target audience.
Direct link: https://slcc.pressbooks.pub/comm1020/chapter/chapter-18/
Videos
Video 1
Brewer, K. (2023). It's not manipulation, it's strategic communication |TEDxGeorgetown. [Video] https://www.youtube.com/watch?v=QGeHS4jO0X0
Keisha Brewer is a Strategic Communications professional and CEO of the PR Alliance LLC, an entertainment and lifestyle public relations agency. In this video she shares how effective communications can be used by all women (and men) to excel in everyday life.
Video 2
Lyon, A. (2023). Persuasion is an art, not a science & 4 tips to be more persuasive. [Video] https://www.youtube.com/watch?v=H1TwgGPLlLY
This video discusses persuasion as an art, not an exact science. No matter what anybody claims, there is no one best way to persuade people that will work in all situations. However, there are principles or guidelines that will help you make more persuasive choices that you can adapt to various situations.