7.1: Motivational Appeals--Readings and Videos
- Page ID
- 292216
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The readings for this module focus on using motivational appeals in public speaking for social justice. The readings emphasize the use physiological appeals (emotional appeals) in speeches. Emotional appeals grab the audience’s attention and keep them engaged. When people feel emotionally connected to a topic, they are more likely to listen attentively and remember what was said. Emotional appeals can be highly persuasive. When people are emotionally moved, they are more likely to be convinced and motivated to take action. This is particularly effective in speeches aimed at inspiring change or rallying support. The readings will help you prepare for the activities in Module 8. When a speech resonates emotionally, it can prompt audience members to participate, whether through applause, verbal affirmations, or active engagement during Q&A sessions.
Reading 1:
Michael A. Griffin. (2015). Public Speaking Basics: Vol. Revised edition. Chapter 6 Motivational Appeals. University Press of America.
Direct link: https://search.ebscohost.com/login.a...=EB&ppid=pp_31
This reading provides information on using emotional appeals in public speaking to significantly enhance the effectiveness of a speech. This reading helps you prepare for the classroom exercise and complete the assignment in Module 8. By strategically incorporating emotional appeals, speakers can make their messages more compelling, relatable, and impactful, leading to greater influence and success in achieving their objectives.
Reading 2:
Richard Helweg. (2015). How to Deliver a Great Speech That Will Change Minds and Influence People Tips, Tricks & Expert Advice for Effective Public Speaking. Atlantic Publishing Group, Inc., pp. 13-43.
Direct Link: https://search.ebscohost.com/login.a...ustid=s9211204
This reading provides sample speeches utilizing motivational appeals to gain the attention of the audience. Motivational appeals in speeches are essential for engaging the audience, encouraging action, enhancing persuasion, facilitating understanding, and creating a memorable experience. By leveraging emotions, speakers can effectively connect with their audience, reinforce their message, and inspire meaningful change. This reading helps you prepare for the classroom exercise and complete the assignment in Module 8. When speakers effectively use motivational appeals, they can enhance their credibility and build trust with the audience. A speaker who demonstrates passion and conviction is often perceived as more credible and trustworthy.
Reading 3:
This reading examines the role of emotional information management (comprised of emotion recognition, regulation, and empathy) in responses to public service appeals (PSAs) with emotional overtones. This reading helps you prepare for the classroom exercise and complete the assignment in Module 8. Emotions can simplify complex ideas and make them more understandable. By framing information within an emotional context, the speaker can help the audience grasp and retain the message more easily.
Taute, H. A., McQuitty, S., & Sautter, E. P. (2011). Emotional Information Management and Responses to Emotional Appeals. Journal of Advertising, 40(3), 31–43. https://doi.org/10.2753/JOA0091-3367400303
Direct Link: https://search.ebscohost.com/login.a...ustid=s9211204
Videos:
Video 1
Emotion impacts persuasion. This video will help you learn how to use emotions in persuasive speeches in this video about writing and delivering a compelling persuasive speech for public speaking.
ExpertVillage Leaf Group. (2020, December). Emotional persuasive speech styles. [Video].
Video 2
We are creatures of emotion (pathos). This video provides information on using motivational appeals in persuasive speaking.
Schultze, Q. (2020, April). Ch. 16 How to persuade audiences with emotional appeals to the heart. [Video].