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7.2: Introduction to Rhetorical Appeals --Classroom Activity

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    248872
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    In-class Group Work & Class Discussion:

    Below are a few video advertisements that you will watch as a class. As you watch them take notes on:

    1. What message do you think the commercial is trying to sell about the brand or product?
    2. What rhetorical appeals are being used? Write down specific examples. (Be sure to also consider the music, tone, and images that you see.)
    3. In small groups, discuss your findings. Then answer the following question as a group:
      1. Do you think the advertiser achieved their message? In other words, did they effectively communicate their message with the rhetorical appeals that they used?
    1. Only Basketball | Nike
    2. EasyEgg Advert
    3. Colgate Total 30s – Phillippines, 1999
    4. Fuel Efficient Hybrid Sedan 2014 Toyota Prius
    5. Counselor – Get a Mac (archived Apple commercial)

    7.2: Introduction to Rhetorical Appeals --Classroom Activity is shared under a All Rights Reserved (used with permission) license and was authored, remixed, and/or curated by LibreTexts.

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