The Romans had been in contact with Greek culture for centuries, ever since the Etruscans struck up their trading relationship with the Greek poleis of southern Italy. Initially, the Etruscans formed a conduit for trade and cultural exchange, but soon the Romans were trading directly with the Greeks as well as the various Greek colonies all over the Mediterranean. By the time the Romans finally conquered Greece itself, they had already spent hundreds of years absorbing Greek ideas and culture, modeling their architecture on the great buildings of the Greek Classical Era and studying Greek ideas.
Despite their admiration for Greek culture, there was a paradox in that Roman elites had their own self-proclaimed “Roman” virtues, virtues that they attributed to the Roman past, which were quite distinct from Greek ideas. Roman virtues revolved around the idea that a Roman was strong, honest, straightforward, and powerful, while the Greeks were (supposedly) shifty, untrustworthy, and incapable of effective political organization. The simple fact that the Greeks had been unable to forge an empire except during the brief period of Alexander’s conquests seemed to the Romans as proof that they did not possess an equivalent degree of virtue.
The Romans summed up their own virtues with the term Romanitas, which meant to be civilized, to be strong, to be honest, to be a great public speaker, to be a great fighter, and to work within the political structure in alliance with other civilized Romans. There was also a powerful theme of self-sacrifice associated with Romanitas - the ideal Roman would sacrifice himself for the greater good of Rome without hesitation. In some ways, Romanitas was the Romans' spin on the old Greek combination of arete and civic virtue.
One example of Romanitas in action was the role of dictator. A Roman dictator, even more so than a consul, was expected to embody Romanitas, leading Rome through a period of crisis but then willingly giving up power. Since the Romans were convinced that anything resembling monarchy was politically repulsive, a dictator was expected to serve for the greater good of Rome and then step aside when peace was restored. Indeed, until the first century CE, dictators duly stepped down once their respective crises were addressed.
Romanitas was profoundly compatible with Greek Stoicism (which came of age in the Hellenistic monarchies just as Rome itself was expanding). Stoicism celebrated self-sacrifice, strength, political service, and the rejection of frivolous luxuries; these were all ideas that seemed laudable to Romans. By the first century BCE, Stoicism was the Greek philosophy of choice among many aristocratic Romans (a later Roman emperor, Marcus Aurelius, was even a stoic philosopher in his own right).
The implications of Romanitas for political and military loyalty and morale are obvious. One less obvious expression of Romanitas, however, was in public building and celebrations. One way for elite (rich) Romans to express their Romanitas was to fund the construction of temples, forums, arenas, or practical public works like roads and aqueducts. Likewise, elite Romans would often pay for huge games and contests with free food and drink, sometimes for entire cities. This practice was not just in the name of showing off; it was an expression of one's loyalty to the Roman people and their shared Roman culture. The creation of numerous Roman buildings (some of which survive) is the result of this form of Romanitas.
Despite their tremendous pride in Roman culture, the Romans still found much to admire about Greek intellectual achievements. By about 230 BCE, Romans started taking an active interest in Greek literature. Some Greek slaves were true intellectuals who found an important place in Roman society; one status symbol in Rome was to have a Greek slave who could tutor one’s children in the Greek language and Greek learning. In 220 BCE a Roman senator, Quintus Fabius Pictor, wrote a history of Rome in Greek, which stands as the first major piece of prose to have survived from ancient Rome (like so many ancient sources, it has not survived). Soon, Romans were imitating the Greeks, writing in both Greek and Latin and creating poetry, drama, and literature.
That being noted, the interest in Greek culture was muted until the Roman wars in Greece that began with the defeat of Philip V of Macedon. Rome’s Greek wars created a kind of “feeding frenzy” of Greek art and Greek slaves. Huge amounts of Greek statuary and art was shipped back to Rome as part of the spoils of war, having an immediate impact on Roman taste. The appeal of Greek art was undeniable. Greek artists, even those who escaped slavery, soon started moving to Rome en masse because there was so much money to be made there if an artist could secure a wealthy patron. Greek artists, and soon Romans who learned from them, adapted the Hellenistic Greek style. In many cases, classical statues were recreated exactly by sculptors, somewhat like modern-day prints of famous paintings. In others, a new style of realistic portraiture in sculpture that originated in the Hellenistic kingdoms proved irresistible to the Romans; whereas the Greeks of the Classical Era usually idealized the subjects of art, the Romans came to prefer more realistic and “honest” portrayals. We know precisely what many Romans looked like because of the realistic busts made of their faces: wrinkles, warts and all.
Along with philosophy and architecture, the most important Greek import to arrive on Roman shores was rhetoric: the mastery of words and language in order to persuade people and win arguments. The Greeks held that the two ways a man could best his rivals and assert his virtue were battle and public discussion and argumentation. This tradition was felt very keenly by the Romans, because those were precisely the two major ways the Roman Republic operated – the superiority of its armies was well-known, while individual leaders had to be able to convince their peers and rivals of the correctness of their positions. The Romans thus very consciously tried to copy the Greeks, especially the Athenians, for their skill at oratory.
Maybe not surprisingly, the Romans both copied and resented the Greeks for the Greek mastery of words. The Romans came to pride themselves on a more direct, less subtle form of oratory than that (supposedly) practiced in Greece. Part of Roman oratorical skill was the use of passionate appeals to emotional responses in the audience, ones that were supposed to both harness and control the emotions of the speaker himself. The Romans also formalized instruction in rhetoric, a practice of studying the speeches of great speakers and politicians of the past and of debating instructors and fellow students in mock scenarios.