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3.2: Social Media& Internet Presence

  • Page ID
    62700
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    Social Media & Internet Presence

    Social media can be a helpful tool for any professional – if used correctly. It can also increase collaboration. Additionally, it can promote products or your company, help you connect to others, and keep yourself informed about what is going on in the business world. These are only some of the potential benefits. However, consider this: How do you market yourself to the outside world? More specifically, how do you do this online?

    We are in an era where the use of social media is a cultural norm. Siblings, moms and dads, and grandparents are on Twitter, Facebook, LinkedIn, Snapchat, and Instagram. Through social media, we are allowed a window into the lives of distant relatives, neighbors, friends, and even strangers and give them a view into our lives. But what does this have to do with technical & report writing?

    We would like to think that our online activity is private – but it isn’t; online means that the rest of the world has access to anything you post and that potentially means the place you work for. How and who you market yourself to online impacts your potential as an employee, and employers see employees as representatives of their company.

    More and more potential employers are checking the online presence of applicants or are even requesting applicants to open their social media sites during interviews so they can see how candidates “market" themselves to the outside world. Teachers have been fired for posting pictures of themselves drinking with underaged students. Parents and their children have been asked to leave private schools they tweeted negatively about. Employers have required employees to publicly apologize for comments written on social media sites – even if done so on the employee’s own time and personal site. Social media is being utilized as a communication tool by individuals for their own personal use and also by their employees to increase business. Therefore, anything posted online by anyone should be done so in a way that is thoughtful.

    In addition, social media tools can make completing work easier. Building valuable connections through LinkedIn shows the credibility you have in your field. Blogging appropriate updates at work can bolster business. Using online wikis can help a group complete a document with everyone’s input. Tweeting can give coworkers updates. In fact, a class Blackboard site has a wiki function, but we use Google Docs instead because it is a tool students can use in the workplace after leaving this class. In fact, some of the dual enrolled students may have already been using it at their schools as it grows in popularity.

    Even though technology can help us professionally, we must be careful how we use it. Consider googling variations of your name and see what comes up. Then, review your online presence and try to determine what a potential employer would feel about what he or she finds: News articles about awards received? Media postings praising your kindness? Or are there slanderous rants on an online tv report? An abundance of drinking photos? If at all possible, try to clean up your online presence, use strong privacy settings, and post purposely.


    This page titled 3.2: Social Media& Internet Presence was last modified on Wed, 05 Feb 2025 01:06:39 GMT and is shared under a CC BY-NC-SA 4.0 license and was authored, remixed, and/or curated by Amber Kinonen, Joseph Mold, Edie Erickson, Shawn Curtin.

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