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6.1: Organizing: Finalizing Your Purpose Statement and Bottom Line

  • Page ID
    174050
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    Why are we talking about a purpose statement again? Didn’t we already determine our "bottom line" back in Step 1? Or did we? Sometimes information uncovered during the research process (Step 2) may point you in an unexpected direction. So do you tweak the data to match your original purpose? No! Now is the time to adjust the vector of your purpose statement to something you can reasonably support and live with.

    Note

    A thesis statement is a specialized form of purpose statement used in academic or persuasive writing.

    The thesis statement captures the author’s point of view on a controversial topic, which he or she defends throughout the paper. A thesis statement is usually finalized after the research process.

    You’re less likely to go astray during the outlining process if you write down your purpose statement and refer to it often. Every main point and supporting idea in your outline should support that purpose statement-irrelevant facts or opinions should be eliminated. Discipline at this stage will save pain later.

    Organizing: get your bottom line up front (most of the time). In nearly every communication situation, you need to state your bottom line early in the message. In a direct or deductive approach, state your position, main point or purpose up front, then go into the details that support your main point. When you take a direct approach to communication, your audience is better prepared to digest the details of the message and logically make the connections in its own mind.

    In the future, authors will take a long time to get to the point. That way the book looks thicker.
    \(-\) Scott Adams
    (The Dilbert Future: Thriving on Stupidity in the 21st Century)

    There is an exception to every rule, and you might want to be less direct when trying to persuade a hostile audience. In such a situation, if you state your bottom line up front, you risk turning them off before you build your argument-regardless of how well it is supported. In this case you might consider using an indirect or inductive approach: you may present your support and end with your bottom line. Sometimes this successfully "softens the blow" and gives your audience time to warm up to your views.

    In the inductive approach, you still need an introduction, but it would be less direct. Here’s an example of two purpose statements:

    Direct: Women should be allowed in combat because....

    Indirect: The issue of women in combat has been hotly debated and both sides have valid points....

    Use the inductive approach with caution; it’s an advanced technique and difficult to execute without confusing your audience. In an academic setting, seek your instructor’s advice before applying this method to your assignments.


    This page titled 6.1: Organizing: Finalizing Your Purpose Statement and Bottom Line is shared under a not declared license and was authored, remixed, and/or curated by US Air Force (US Department of Defense) .

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