Skip to main content
Humanities LibreTexts

4.4: Trollway Banner

  • Page ID
    8249
  • \( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \) \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)\(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\) \(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\)

    IMG_2903.jpg Trollway Banner
    American
    Designed by Holly (Van Camp) Stoenner, c. 1990s
    Printed on Canvas
    MHAHS 1997.007.0001
    Banner-62-Mt-Horeb-postcard-cr-1.jpg

    Promotional postcard from the 1990s. MHAHS Postcard Collection.


    This banner, designed by Holly Van Camp and printed on red canvas, was the first of its kind to specifically promote the troll theme in Mount Horeb. Hung from light poles along Main Street, the stylized trolls beckoned visitors to explore the “Trollway.” The last artifact of the exhibit, it is an eye-catching exemplification of the area’s distilled ethnicity. And current local marketing strategies indicate the troll is here to stay. In fact, in August 2016, the Mount Horeb Chamber of Commerce filed for a U.S. federal trademark for the moniker, “Troll Capital of the World.” Trunk to trolls—oh, what a long way we’ve come!

    For more about Trolls, click here.


    This page titled 4.4: Trollway Banner is shared under a CC BY license and was authored, remixed, and/or curated by Ann Smart Martin (University of Wisconsin Pressbooks) .

    • Was this article helpful?